Culture / Polling
Kellyanne Conway is CEO and president of the polling company, inc. in Washington, D.C. Founded in 1995, the firm maintains offices in New York City and San Francisco.
the polling company, inc. specializes in quantitative and qualitative research and analysis, and provides strategic counsel for a diverse portfolio of clients in the political, corporate, legal, public affairs, not-for-profit and media sectors. These clients have included the Microsoft Corporation, Philip Morris (now Altria), Major League Baseball, Pond's, Martha Stewart Living, Omnimedia, Unilever, Spelling Entertainment, New York Magazine, The New York Post, Ladies' Home Journal, Safeway Companies, Grocery Manufacturers of America, Proxicom, Inc., National Journal's The Hotline, Wyeth-Ayerst laboratories, and Golden Rule Insurance.
Throughout her 14-year polling career, Kellyanne has provided primary research and advice for clients in nearly all 50 states and has directed hundreds of demographic and attitudinal survey projects for statewide and congressional political races, trade associations, and Fortune 100 companies, measuring voter attitudes, client satisfaction, and consumer opinion. A professionally trained moderator, Kellyanne has personally directed more than 250 focus groups targeting prospective legislation, industry messages, Internet usage, consumer products, methods of crisis management, and general communications techniques.
In January 2002, the polling company, inc. acquired WomanTrend, a research and consulting firm that for years has tracked and interpreted the social, cultural, financial, professional and health trends influencing -- and being influenced by -- women. The identification and interpretation of emerging indicators assists corporate America in understanding the beliefs and behaviors of the female consumer, and to connect with her in ways that are relevant to her lifestyle, priorities and goals.
As a division of the polling company, inc., WomanTrend continues to evolve as a leading resource for and about women of all ages, ethnic backgrounds, socioeconomic strata, geographic locations and stations in life. The service offerings are complemented by WomanTrend products, including the quarterly publication WomanTrends, and customized trends-and-projections presentations and industry reports.
A -fully-recovered¯ attorney, Kellyanne is admitted to practice law in four jurisdictions (Maryland, New Jersey, Pennsylvania, and the District of Columbia). She has worked for the law firm of Jackson and Campbell, clerked for the Honorable Richard A. Levie, D.C. Superior Court, and for four years, was an adjunct professor at George Washington University Law Center.
A native of South Jersey, Kellyanne is an only child who was valedictorian of her high school class and N.J. Blueberry Princess. She is a magna cum laude graduate of Trinity College, Washington, D.C., where she earned a B.A. in political science, studied at Oxford University, and was elected to Phi Beta Kappa. In 1992, Kellyanne was awarded a law degree, with honors, from George Washington University Law Center.
Kellyanne has provided commentary for hundreds of television shows on ABC, CBS, NBC, PBS, CNN, CNBC, MSNBC, and the Fox News Channel, and countless radio shows and print stories. Kellyanne has been profiled in over a dozen magazines, newspapers, and television programs. Her polling data and op-eds have been published by The Wall Street Journal, The Washington Post, The New York Times, The New York Post, The Washington Times, USA Today, National Review, Investors' Business Daily, and Campaigns and Elections.
Kellyanne's accolades and awards include:
· 2002 -Centennial Award¯ Recipient- Trinity College
· One of the -Washington Women of Genius¯ “ Trinity College
· One of the -50 Most Powerful Women in Politics¯ “ Ladies' Home Journal
· One of the -Faces to Watch in the Year 2000¯ “ The New York Post
· One of the -30 Most Powerful People in Generation X in America¯ “ Swing Magazine
· One of -Washington's Most Influential Conservatives Aged 40 or Younger¯ “National Journal
Kellyanne (formerly -Fitzpatrick¯) is married, and resides in Vienna, Virginia and New York City. She is a board member of Young Republican National Federation and Men Against Breast Cancer, a founding member of RightNow! and the Young Elephants PAC, and is also involved with the Northwest Center and the Washington Journalism Center Mentor Program.